About

Built to break the consulting mold.

Procidious Group started with a simple observation: most consulting is a deck, a dashboard, and a hand-off. We built the firm we wished we could have hired when we were the ones holding the budget.

The firm exists because generic solutions don't hold. We had watched too many strategies get built to impress a room instead of survive a quarter — and too many "partners" disappear the moment the engagement letter was signed.

So Procidious is built on the opposite premise. Authentic partnership over cookie-cutter playbooks. In-depth analysis before a single recommendation. Transparent communication even when the news isn't good. And a bias toward long-term success over a quick, forgettable win.

We work with founders, executives, and multi-location brands across e-commerce, healthcare, franchise, and technology — anyone who needs a clear plan and someone accountable for making it real.

Mission

Empower businesses through strategies that hold up and partnerships that last — driving growth you can sustain, not just report.

Vision

To be the partner operators call first — known for excellence, candor, and results that change the trajectory of a business.

Values

Trust and transparency. We'd rather have an honest conversation about your marketing and operations than a comfortable one.

Founder

An operator first.

Procidious Group is led by its founder — which means the person who scoped your engagement is the one running it.

Kylee Lutz

Founder & CEO, Procidious Group

Background: Chief Marketing Officer for a national multi-location brand; senior marketing leadership across healthcare, aesthetics, and consumer services.
Scope: Paid media, brand strategy, martech and analytics, franchise marketing systems, team building.
Also: Founder of Brand Rascals, the Procidious advertising arm.

Kylee has sat in the CMO chair — owned the budget, answered to the board, built the team, and fixed the tracking at 11pm. That experience is the whole premise of Procidious: advice from someone who has had to live with the consequences of the advice.

She works with a small bench of senior specialists brought in per engagement — analysts, creatives, technologists, operators — so the team is always shaped to the problem rather than the other way around.

Procidious on LinkedIn

Principles

The standards we hold ourselves to.

Four commitments in every engagement. They're why clients stay — and why some prospects choose someone else. Both are fine.

Real partnerships

We take on fewer clients so we can actually be in the business — in the numbers, in the meetings, in the decisions.

Solutions built for you

No recycled frameworks. Every plan is drawn from your market, your economics, and your team's real capacity to execute.

Passion for results

We measure ourselves the way you're measured: revenue, margin, retention, growth. Activity is not an outcome.

Long-term success

We build systems and capability that stay when we leave. A dependency on your consultant is not a strategy.

Want the honest version of where you stand?

Start with a diagnostic. You'll get a clear read on your growth position and a plan — whether or not you hire us to run it.

Book a call